In Class, 10–25 Minutes for Teams Assume you are the director of marketing for a U.S. firm that produces one of the products listed below. Your firm is considering going after the Indian market and is faced with the decision of the best entry strategy. Should your firm simply export their products, or would a strategic alliance, licensing, a joint venture, or direct investment be a better choice?

Develop your ideas for a best entry strategy. Be specific in your recommendations for a strategy, how to implement the strategy, and your reasons for your recommendations.

Products:

1. Tablets (similar to the iPad) targeting the consumer market 2. Expansion of your discount retail store chain 3. Short-term (from an hour up) auto rentals