In Class, 10–25 Minutes for Teams Assume you are the director of marketing for a firm that produces tablets. Your firm is considering going after the Indian market and is faced with the decision of the best entry strategy. Should they simply export their products, or would a strategic alliance, licensing, or a joint venture be a better choice?

Develop your ideas for a best entry strategy. Be specific in your recommendations for a strategy, how to implement the strategy, and your reasons for your recommendations.