For Further Research (Groups) Identify a large company, find its website, and read through its press releases

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For Further Research (Groups) Identify a large company, find its website, and read through its press releases and corporate brochures. From the information, try to identify the company’s marketing activities. Identify the elements of the marketing plan. Identify the target markets and the marketing mix. Prepare a short presentation to share with your class.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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