For Further Research (Individual) All businessesbig and smallneed to plan if they want to be profitable and

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For Further Research (Individual) All businesses—big and small—need to plan if they want to be profitable and sustainable. Contact one of your favorite local businesses and make an appointment with someone who has a hand in developing the firm’s business plan.

Find out how much time the planning process takes, how often the business plan is updated, and what types of information the business plan contains. Summarize your findings in a short report.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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