For Further Research (Groups) Search the Internet for a recent ethical marketing dilemma involving a large brand or firm. Marketing ethics issues are becoming more commonly reported in business media, and you should be able to identify a practical and current challenge to investigate.

Your initial task is to outline the issues faced by the brand and to outline why you believe this to be an ethical challenge. Then you need to identify the two sides of the argument; that is, outline an approach that is highly ethical and an approach that is highly centered on the needs of the firm. Do you think there is a suitable solution to this particular issue? What would you recommend? Do you think there are circumstances where firms will appear to be behaving unethically regardless of their actions?