For Further Research (Groups) Todays marketers recognize that the Internet and Big Data have changed marketing and
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For Further Research (Groups) Today’s marketers recognize that the Internet and Big Data have changed marketing and will continue to change it in the years to come. Your team assignment is to first find examples of how the Internet and Big Data have improved marketing for some for-profit and not-for-profit organizations.
Then develop your ideas on how the Internet and Big Data could make contributions to society as a whole in the future. Develop a short presentation for your class.
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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