For Further Research (Individual) Recent reports indicate that companies are falling short on their green marketing initiatives.

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For Further Research (Individual) Recent reports indicate that companies are falling short on their green marketing initiatives. Find at least one example of a company or not-for-profit group that is bucking this trend and write up a short case study about the various methods the organization is employing to deliver on its green marketing promises.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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