In Class, 1025 Minutes for Teams For college students living away from home, shopping for groceries becomes

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In Class, 10–25 Minutes for Teams For college students living away from home, shopping for groceries becomes a common activity. From your various visits to the local supermarket, consider the store’s value proposition based on the perspective of customers, producers, and society.

As a role-playing exercise, each group will give a class presentation on the three different perspectives.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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