For Further Research (Groups) Together with other students in your class, form a group and imagine yourselves

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For Further Research (Groups) Together with other students in your class, form a group and imagine yourselves on the marketing team of a company within your country. The company is mainly a domestically focused e-commerce platform in kitchenware. The executive board is planning to expand the company’s international focus but is looking at the pros and cons of doing so. Currently, you are looking at neighboring countries. Gather data about these countries using online sources. What are your findings?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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