In Class, 1025 Minutes for Teams Using the data in Table 2.2, select two countries that are
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In Class, 10–25 Minutes for Teams Using the data in Table 2.2, select two countries that are substantially dissimilar from one another. Then, select one of the products below. Use the data for the two countries to develop arguments for why each of the two countries would and/or would not be a good opportunity for expansion of the market for your product.
1. High-end, American-designed home furniture 2. Environmentally sound home air conditioning systems 3. A well-designed but inexpensive kids bicycle 4. A water purification system that makes water potable and does not require electricity
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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