For Further Research (Individual) A global company specializing in mens grooming products sold in a spa or

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For Further Research (Individual) A global company specializing in men’s grooming products sold in a spa or salon environment wants to identify the location for a flagship store in your area. The products are in the mid-high range price and should appeal to men with an existing interest in grooming products. Identify the best geographical location for the store and present a summary to your class.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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