To make the power of the psychographic technique and resulting information for decision making come alive, lets

Question:

To make the power of the psychographic technique and resulting information for decision making come alive, let’s find out your own VALS™ category.

a. Go to the VALS™ website (either Google it or go directly to www.strategicbusinessinsights.com).

b. Click on “Take the VALS™ Survey.” Complete all the questions and click SUBMIT to view your results.

c. What is your VALS™ type? Review the information on the website that describes it (found under the tabs About VALS™/VALS™ Types) along with the other VALS™ types.

d. What is your reaction to learning your own VALS™

type? Are you surprised with the result or was it what consistent with what you would have expected?

Why or why not?

e. What insights does the knowledge of your VALS™

type provide relative to your own consumer behavior?

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Step by Step Answer:

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Answered By

Mustafa olang

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