Why are sales letters normally longer than routine messages? What guidelines apply as to the recommended lengths

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Why are sales letters normally longer than routine messages? What guidelines apply as to the recommended lengths for paragraphs?

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Business Communication

ISBN: 978-1133162353

16th edition

Authors: Carol M. Lehman, Debbie D. DuFrene

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Question Posted: Oct 29, 2015 05:24 AM

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Why are sales letters normally longer than routine messages? What guidelines apply as to the recommended lengths

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