For Further Research (Individual) Recent reports indi-cate that consumers, including children and teens, are becoming small-screen addicts.

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For Further Research (Individual) Recent reports indi-cate that consumers, including children and teens, are becoming small-screen addicts. Develop a series of questions to be usedin a survey (about 10). Usethese to interview at least five of your fellow students about their use of smartphones and tablets. Write up a report on your findings and conclusions

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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