Today, marketing is all about the customer experience (CX). Explain CX and some ways firms work to
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Today, marketing is all about the customer experience
(CX). Explain CX and some ways firms work to ensure a positive CX.
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Related Book For
Marketing Real People Real Choices
ISBN: 9780136810384,9780136810490
11th Edition
Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart
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