For Further Research (Individual) Take a look at the fast-changing in-home media marketplace. In the past year or so, there have been a number of new alternatives in the market for consumers, including new free streaming services, new subscription streaming services, additional cable channels, and more. These have been added to older options like the Roku and Firestick. First, conduct research to create a list of new services. Using the five characteristics that affect rate of adoption (relative advantage, compatibility, complexity, trialability, and observability), rate each of the new services on these characteristics. Based on this evaluation, which services do you think will be most quickly adopted? Which ones do you think will take the longest to catch on? Which of the innovator services do you feel will fail? Which of our current services will also disappear? Support your answers.