For Further Research (Individual) Visit the website for UPS (www.ups.com). UPS has positioned itself as a fullservice

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For Further Research (Individual) Visit the website for UPS (www.ups.com). UPS has positioned itself as a fullservice provider of logistics solutions. After reviewing its website, answer the following questions:

a. What logistics services does UPS offer its customers?

b. What does UPS say to convince prospective customers that its services are better than those of the competition?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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