In Class, 1025 Minutes for Teams Independent intermediaries do business with many different manufacturers and many different

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In Class, 10–25 Minutes for Teams Independent intermediaries do business with many different manufacturers and many different customers. Because no manufacturer owns or controls them, they make it possible for many manufacturers to serve customers throughout the world while they keep prices low. In a role-playing situation, each team member should take the role of an independent intermediary. Choose a popular product or service and break up the distribution by adopting the roles of limited-service wholesalers. How would you split the responsibilities and tasks? You will need to adopt the roles of cashand-

carry wholesalers, truck jobbers, drop shippers, mail-order wholesalers, and rack jobbers. Now consider your own country and the role of these limitedservice companies; are they common or rare in most industries?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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