For many consumers, there is an expectation that social media posts are created by real people who
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For many consumers, there is an expectation that social media posts are created by real people who identify themselves truthfully, but this is not always the case.
While any company employee might be embarrassed if caught sock puppeting, if that employee is a CEO, it is illegal and can lead to prison. Should there be more guidelines for honesty in online posts? Should such guidelines be applicable to virtual influencers? Explain your answers.
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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