For many consumers, there is an expectation that social media posts are created by real people who

Question:

For many consumers, there is an expectation that social media posts are created by real people who identify themselves truthfully, but this is not always the case.

While any company employee might be embarrassed if caught sock puppeting, if that employee is a CEO, it is illegal and can lead to prison. Should there be more guidelines for honesty in online posts? Should such guidelines be applicable to virtual influencers? Explain your answers.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

Question Posted: