Given your responses above, how helpful is the wheelof-retailing model in describing the evolution of retailers over

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Given your responses above, how helpful is the wheelof-retailing model in describing the evolution of retailers over time? That is, did the three retail firms that you reviewed generally follow the model? Do you think that this model is more applicable to certain types of retailers? How helpful would this model be in helping guide the future direction of a retailer?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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