To what extent have these retailers strategies evolved over time? To what extent are their in-store offerings,
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To what extent have these retailers’ strategies evolved over time? To what extent are their in-store offerings, range of merchandise, pricing, service levels, etc. different to when they first started their retail chain? To what extent is their development over time consistent with the wheel-of-retailing model provided in the chapter?
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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