As you shop, record the details of both shopping experiences, including the following: a. Type of retailer

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As you shop, record the details of both shopping experiences, including the following:

a. Type of retailer

b. Clerks available to assist you

c. Website or physical facilities

d. Product variety

e. Product availability

f. Product price

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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