As you shop, record the details of both shopping experiences, including the following: a. Type of retailer
Question:
As you shop, record the details of both shopping experiences, including the following:
a. Type of retailer
b. Clerks available to assist you
c. Website or physical facilities
d. Product variety
e. Product availability
f. Product price g. Store hours h. Ease of transaction i. Ease of return
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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