As you shop, record the details of both shopping experiences, including the following: a. Type of retailer

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As you shop, record the details of both shopping experiences, including the following:

a. Type of retailer

b. Clerks available to assist you

c. Website or physical facilities

d. Product variety

e. Product availability

f. Product price g. Store hours h. Ease of transaction i. Ease of return

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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