As you shop, record the details of both shopping expe-riences, including the following: a. Type of retailer

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As you shop, record the details of both shopping expe-riences, including the following:

a. Type of retailer

b. Clerks available to assist you

c. Website or physical facilities

d. Product variety

e. Product availability

f. Product price g. Store hours h. Ease of transaction i. Return policy

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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