Ethics Many not-for-profit and religious organizations have found that they can be more successful by mar-keting their
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Ethics Many not-for-profit and religious organizations have found that they can be more successful by mar-keting their ideas. What are some ways that these organizations market themselves that are similar to and different from the marketing by for-profit busi-nesses?
Is it ethical for churches and religious organi-zations to spend donor money on marketing? How about fundraising dollars? Why or why not?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780136810384,9780136810490
11th Edition
Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart
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