Ethics Many not-for-profit and religious organizations have found that they can be more successful by marketing their

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Ethics Many not-for-profit and religious organizations have found that they can be more successful by marketing their ideas. What are some ways that these organizations market themselves that are similar to and different from the marketing by for-profit businesses? Is it ethical for churches and religious organizations to spend money on marketing? Why or why not?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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