Many not-for-profit and religious organisations have found that they can be more successful by marketing their ideas.
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Many not-for-profit and religious organisations have found that they can be more successful by marketing their ideas. What are some ways that these organisations market themselves that are similar to and different from the marketing of for-profit businesses?
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Related Book For 
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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