Sometimes service quality may not meet customers expectations. What problems have you experienced with quality in the

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Sometimes service quality may not meet customers’ expectations.

What problems have you experienced with quality in the delivery of the following services?

a. A restaurant meal

b. An airline flight

c. Motor vehicle repairs

d. Your university education.

What do you think is the reason for the poor quality?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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