Critical Thinking sometimes service quality may not meet customers expectations. What problems have you experienced with quality

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Critical Thinking sometimes service quality may not meet customers’ expectations. What problems have you experienced with quality in the delivery of the following services?

a. a haircut

b. a dental visit

c. Computer repairs

d. Your college education What do you think is the reason for the poor quality?

how would you improve the quality of service?              Appendix

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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