Ethics Shrinkage is a huge problem for retailersthey face challenges on the consumer side with shoplifting and

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Ethics Shrinkage is a huge problem for retailers—they face challenges on the consumer side with shoplifting and retail borrowing, as well as on the employee side with theft. Assume you are the owner of a business—how would you handle each of the situations below?

a. You have video footage of a frequent customer leaving the store with merchandise he has not paid for in his backpack.

b. You have an employee who has come to you with an accusation that she witnessed another employee pack up merchandise in a box and take it to her car.

c. A teenage customer is returning a semi-formal dress a week after a formal dance at her high school, and the clerk has noticed that it smells of perfume.

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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