How does the classical conditioning theory influence a consumers decision to purchase a smart phone? To what
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How does the classical conditioning theory influence a consumer’s decision to purchase a smart phone? To what extent do marketers of smart phones utilize cognitive learning and observational learning theories in advertising their products?
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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