Motivation is an internal state that drives consumers to take action to satisfy their needs. Explain the
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Motivation is an internal state that drives consumers to take action to satisfy their needs. Explain the five motives of Maslow’s hierarchy of needs in relation to a fine dining restaurant.
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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