How to deal with physical space? (a) Group cultures with close physical contact (b) Individualistic cultures prefer

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How to deal with physical space?

(a) Group cultures with close physical contact

(b) Individualistic cultures prefer private space Belonging to ingroups (i.e., family, tribe, clan and nation) includes important rights and obligations that are unlikely to be accorded to outgroup members. Assumes all people have equal rights, even distant others. Ingroup being orientation based on who the person is (e.g., birth); unlikely to be acquired by outgroup adults. Outgroup doing orientation based on what the person does (e.g., skills). Tendency to live near to one another, and to be undisturbed by such intimacy. The need for private space around one's body, and to dislike intrusion into this space.

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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