In Class, 10–25 Minutes for Teams Assume that you are working in the marketing department of a major manufacturer of athletic shoes. your firm is introduc-ing a new product, aline of disposable sports clothing.

That’s right—wear it once and toss it! you wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing prod-ucts.

Make alist of the advantages and disadvantages of each strategy. Develop your recommendation.