In Class, 10–25 Minutes for Teams Assume you are the PR team for a big clothing brand. Recently, videos have surfaced on social media showing poor working conditions at textile production facilities in third world countries. The shared videos contain texts claiming the production facilities are producing for your company.

After some internal research, your colleagues have found that your company is not affiliated with the facility in any way, and thus the video has nothing to do with your company. As the PR team, what specific recommendations do you have for how the company should handle the crisis?