Select a product type and particular brand of that product to study. It can be in any
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Select a product type and particular brand of that product to study. It can be in any product category you choose. If you are doing a marketing plan project for your marketing course, you may use that product for this exercise. If not, choose a product type and brand that you use and like, one that you might use and are curious about, or one that you dislike.
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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