Search for your selected brand on both Twitter and Instagram and see what is revealed. After you

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Search for your selected brand on both Twitter and Instagram and see what is revealed. After you have reviewed the results, provide a summary of the following information:

a. The number of posts within each platform that are positive

b. The major aspects of your brand that people think are positive

c. The number of posts within each platform that are negative

d. The major aspects of your brand that people think are negative

e. The number of TikTok videos within each platform

f. Any obvious trends in the types of photos, videos, and GIFs people are sharing

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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