In Class, 10–25 Minutes for Teams Timing is an important part of a sales promotion plan. Trade sales promotions must be properly timed to ensure channel members fully maximize the opportunity to sell your product. Assume that the introduction of the candy bars in question 14-14 is planned for August 30. Place the activities you recommended in your answer to question 14-14 onto a 12-month calendar of events.

(Hint: The calendar needs to start before the product introduction.) In a role-playing situation, present your plan to your boss. Be sure to explain the reasons for your timing of each trade sales promotion element.