In Class, 1025 Minutes for Teams Assume that you are a member of the marketing department for

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In Class, 10–25 Minutes for Teams Assume that you are a member of the marketing department for a firm that produces several varieties of organic candy bars. Your assignment is to develop recommendations for consumer and trade sales promotion activities for the candy bars. Develop an outline of your recommendations for these sales promotions. In a role-playing situation, present and defend your recommendations to your boss.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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