In Class, 15–20 Minutes for Teams A segment profile is a detailed description of the target consumer, their needs and preferences, lifestyle and demographics, media usage, family relationships, and so on. It is used to get a deeper sense of the consumers in that target market.

For this activity, identify two different target markets that would exist in the holiday/travel industry. Try to identify two segments that have distinct motivations and interests for travel and prepare a detailed segment profile for each of these market segments (based on your general knowledge).