In Class,10–25 Minutesfor TeamsThink of products you are familiar with in the marketplace. Brainstorm with your group and identify atleast three products (not spe-cific brands) that fall into each of the product life cycle categories—introduction, growth, maturity,and decline.

Are any of the products you identified in a transition stage? Discuss what marketing strategies you would sug-gest for each brand. Present your results to your class.