In the Wal-Mart example in Section 4, the argument is that in the short run, deviations from

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In the Wal-Mart example in Section 4, the argument is that in the short run, deviations from the Equity Principle can occur due to competitive reasons. What might make this statement untrue in the long run?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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Question Posted: Oct 10, 2024 03:00 AM

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In the Wal-Mart example in Section 4, the argument is that in the short run, deviations from

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Marketing Channels

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