Explain how the shopping characteristics for the following consumer and industrial goods affect the channels for them:

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CONSUMER GOODS INDUSTRIAL GOODS Bread Laser printer toner cartridges Breakfast cereal Uranium for nuclear power plants Women’s hosiery Cement Refrigerators Medical machinery (e.g., ultrasound machines)

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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Question Posted: Oct 10, 2024 03:00 AM

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Explain how the shopping characteristics for the following consumer and industrial goods affect the channels for them:

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Marketing Channels

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