Give an example of market segmentation that is appropriate for the purposes of product design but inappropriate

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Give an example of market segmentation that is appropriate for the purposes of product design but inappropriate for the purposes of marketing channel design.

Conversely, give an example where the product-design segmentation is also useful for marketing channel design purposes. Explain your answers.

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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Question Posted: Oct 10, 2024 03:00 AM

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Give an example of market segmentation that is appropriate for the purposes of product design but inappropriate

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Marketing Channels

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