Individual written assignment When reading about the market planning process, it all seems very neat and organized. In the real business world, however, it is rarely so. While it is still very useful to make an accurate plan, a business and its managers need to stay agile when executing a plan. Imagine your company is planning the launch of a new software module to help accountancy departments of firms to create easy overviews of tax returns. By the time your product is launched, new tax laws have been applied, and a competitor soon introduces a new handy function which your software does not have. Prepare a plan to apply agile marketing to solve the problem.