Look for information on the supermarkets approach to logistics. You should look for their references to supplier

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Look for information on the supermarket’s approach to logistics. You should look for their references to supplier relationships, their investment in any technology, and any other infrastructure that is relevant to sales and production data. First, make a summary of the things they are doing in terms of logistics and supplier relationships and then consider how important their overall logistics and supplier practices appear to be in their overall strategy. Finally, how do they highlight the ways their investments in these areas will benefit end consumers?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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