Rent the Runway has built its business primarily on the needs of female fashion consumers. Should the
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Rent the Runway has built its business primarily on the needs of female fashion consumers. Should the company expand its business to include men’s clothing? How might delivery/return expectations of male customers differ from those of female customers?
What logistics strategies could Rent the Runway use to respond to those differences?
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Related Book For 
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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