Most planning involves strategies for growth. But is growth always the right direction to pursue? Can you

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Most planning involves strategies for growth. But is growth always the right direction to pursue? Can you think of some organizations that should have contraction rather than expansion as their objective?

Do you know of any organizations that have planned to get smaller rather than larger in order to be successful?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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