a. Select one of the following for your market planning project:

• Yourself (in your search for a career)

• Your university

• A specific department in your university

b. Next, develop the following elements of the market planning process:

• A mission statement

• A SWOT analysis

• Objectives

• A description of the target market(s)

• A positioning strategy

• A brief outline of the marketing mix strategies—

the product, pricing, distribution, and promotion strategies—that satisfy the objectives and address the target market

c. Prepare a brief outline of a marketing plan using the basic template provided in this chapter as a guide.