Observe Generation Z and Generation Alpha around you and the technologies they use daily. Think about why

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Observe Generation Z and Generation Alpha around you and the technologies they use daily. Think about why they are spending so much time in virtual worlds. Then, explore the best way to engage with them as your main markets in the next decades.

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Marketing 6 0 The Future Is Immersive

ISBN: 978-1119835219

1st Edition

Authors: Philip Kotler ,Hermawan Kartajaya ,Iwan Setiawan

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